The Adapt BB new Nike Bluetooth self-adhesive shoes will be officially on sale on February 17.

The Adapt BB new Nike Bluetooth self-adhesive shoes will be officially on sale on February 17.

The Adapt BBs are a pair of sneakers, of course, but they are also connected to the technology, which means that if Nike achieves its goal of making a popular and smart shoe line, we will have to take care of our shoes differently. of what we have never had before. We will load them wirelessly, update the applications of their complementary phones and replace their batteries as we are doing with our iPhones. That's a lot to ask of people, and that's not even all that Nike needs to achieve. Beyond fundamentally changing the way we think about shoes, the company has to face new responsibilities and challenges, such as electronic waste and the degradation of technology. The Adapt BBs are a great bet for Nike, but the company seems to be sure that customers will join what they sell.

The Adapt BB are something completely new. They renounce anything that resembles a lace, and they are sent with Bluetooth connectivity so that users can tighten and loosen their shoes from their phone. They can even choose the color that the shoes emit when they adjust. Adapt BB will debut on the NBA court at Jayson Tatum. The shoes will be available for preorder, and will be officially on sale on February 17 at Nike stores, online and through the SNKRS application for $ 350.