Скачать или смотреть This one trick made Starbucks billions.

In this video, I break down Starbucks’ Personalization Effect — the real reason they write your name on the cup. It’s not just a cute idea… it’s one of the smartest customer experience strategies ever created.

Starbucks realised that coffee shops were offering the same product at the same price. So instead of competing on coffee, they competed on connection. By writing your name on the cup, they made the experience feel personal, emotional, and memorable.

This simple tactic triggers a strong psychological response: when you hear or see your own name, your brain feels valued and acknowledged. This boosts customer recall, emotional attachment, and repeat visits.
It also sparked a global wave of free marketing, as people began posting their “Starbucks name pictures” online — turning customers into promoters.

If you want to understand marketing psychology, emotional branding, personalization strategies, and how global brands create loyalty, this video will open your eyes.

Disclaimer: This content is for educational and awareness purposes only.

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