What’s Your Data Standards Plan?

In new research from Claravine and Advertiser Perceptions, 98% of agencies and 81% of client marketers agree that their company will lose market share without a data standards practice. Though it’s challenging to reach a company-wide consensus on naming, storing, and tracking data, Robert Rose explains why it’s a critical step toward measuring — and improving — your content’s performance.

📣So what do you think? Has your brand set standardized definitions for taxonomies, tags, codes, and metrics? Let us know in the comments.

👀 Related: How To Find Your Way Through the Marketing Analytics Maze
https://contentmarketinginstitute.com...

⭐️Sources: https://www.claravine.com/the-state-o...