Скачать или смотреть Rick Mayo on Scaling Smart: Gym Business Focus, No Fluff

Discover how Rick Mayo scaled Alloy Personal Training to over 300 locations while staying focused, purpose-driven, and dialed into the 50+ fitness market. A must-watch for fitness entrepreneurs!

📥 Free resource: https://primefitcontent.com

Listen to the Optimal Aging Podcast on Apple, Spotify & more: @OptimalAgingPodcast

📘 Read Selling Longevity: https://a.co/d/hbtl3p6

📱 Follow Jay:
Instagram:   / primefitcontent  
LinkedIn:   / croftjay  

❓ Got questions? Drop them in the comments!

Timestamps

00:00 - Intro: Rick Mayo & Jay Croft
01:15 - The "Gap and the Gain" mindset
04:10 - Lessons from 5 years of franchising Alloy
08:00 - What motivates the over-50 client
11:00 - Messaging & brand clarity
14:00 - Who your avatar really is
18:00 - Focus, distractions & shiny objects
21:00 - Why Rick says no to most speaking gigs now
24:00 - How to avoid being your own bottleneck
27:00 - Great marketing moments that stuck
32:00 - Trends: strength, experience, & AI
37:00 - What to ignore vs what to lean into
39:00 - Wrap-up

#FranchiseBusiness #FitnessMarketing #Over50Fitness #OptimalAging #RickMayo