Скачать или смотреть Turning Founder Know-How into Systems That Scale | Craig Kaplan

Founder instincts do not scale, systems do.

On The Hyperengage Podcast, Adil Saleh sits down with Craig Kaplan, Executive Vice President of Business Growth at Zenlayer, to unpack how startups move from founder-led wins to leader-led, repeatable growth.

The conversation ranges across career arcs, product timing, and change-ready leadership, then dives into the realities of remote culture, immersive collaboration, and why enterprise adoption hinges on security, enablement, and clear operating rhythms. It further explores role definitions that align to outcomes, onboarding practices that stick, sales training that relies on real role play, partner motions that adapt across regions, and a practical approach to launching new experiences through open-house style events so customers and teams learn the why before the how.

Here is the uncomfortable truth for SaaS leaders: most teams try to hire their way out of scaling problems, but quality decays if the original craft never becomes a playbook.

In practice, success is onboarding that drives adoption, enablement that persists through team churn, and customer engagement built from deliberate design instead of improvisation.

What parts of your motion still rely on founder heroics, and which can you turn into teachable systems this quarter?

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