Full Marketing Strategy To Grow Your Business and Brand

Today's video is a Q&A I did recently during the Arena Mastermind. I discuss the critical importance of branding for long-term business success, particularly for contractors and small businesses. I emphasize that while sales drive short-term results, building a strong brand ensures customers seek you out. I also advise focusing on content creation and leveraging social media platforms like Facebook, Instagram, and TikTok to educate and engage your audience. We highlight the shift from traditional search engines to AI-driven tools, urging businesses to adapt their marketing strategies accordingly and much more. Hope you enjoy!

Timestamps:
0:00 Intro
1:20 2 ways to get new customers
5:07 Marketing strategy for products with low purchase frequency
8:50 The best marketing strategy ever: Care
11:50 Social media strategy for roofing businesses
15:46 How to break through a business plateau
18:14 The PS content strategy
21:23 $2.5M in sales from social media content
32:55 How to make better content on social media
38:15 How to target people who are doing financially well on social media
40:30 This is why you need to double down on social media
44:18 How to stand out with your content on social media
47:42 How to show the value of your brand to the customer
50:52 How to generate customers and referrals on social media

Check out my new book - Meet Me In The Middle https://garyvee.com/VFB
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.