Скачать или смотреть “Confidence Comes After Courage...” | The Extraordinary Story of Keith Mitnik

Keith Mitnik built a company that powers products around the world. Custom LCD displays. Supply chains. Long sales cycles. High stakes. But his story doesn’t start with confidence. It starts with being pushed off a cliff.

At 29 years old, with a baby and another on the way, Keith lost his job. Instead of climbing back into another cubicle, he built a company around himself. No customers. No income. A 20-month runway. What followed was not blind risk. It was disciplined planning, clear thinking, and the courage to act before he felt ready.

In this conversation, Keith breaks down the hidden mechanics behind long-term trust in business. Why 20% of your customers create 212% of your profit. Why cost is rarely the real reason people change partners. Why trust in his industry means a client’s production line could shut down for nine months if he fails. And how the same alignment principles apply to relationships, friendships, and the energy you protect in your own life.

Along the way, we talk about improv comedy, flying solo in a small aircraft, sweating through your first stage performance, and the difference between courage and confidence. Keith makes a simple distinction that reframes everything: you do not need confidence to begin. You need courage. Confidence arrives later.

What You’ll Learn:

Why confidence is earned after action, not before
The real reason customers change partners
How 20% of relationships fuel most of your energy
Why planning reduces fear in entrepreneurship
The power of saying no to the wrong clients
How trust compounds over decades
Why courage is the gateway to capability

This conversation matters right now because comfort is seductive. Many high performers reach stability and stop stretching. Keith offers a grounded reminder: growth requires discomfort. Not recklessness. Not ego. Just the willingness to act before you feel ready.

Learn more about this guest and the Extraordinary community at
https://joinextraordinary.com

Chapters

00:00 Opening Hook
02:11 From Book Writing to Improv Comedy
05:32 Losing His Job and Starting a Company
09:14 Building a Business With Zero Customers
12:48 The Five Real Reasons Customers Change
18:22 The 20% Rule in Business and Relationships
23:05 Energy, Alignment, and Saying No
27:41 Trust When a Production Line Is at Risk
33:18 Courage vs Confidence
38:44 The Fear of Flying Solo
43:02 Planning as a Form of Bravery
47:10 Finding the Right Niche
51:36 Living an Extraordinary Life


Keith Mitnik, Forbes Shannon, Christine Butler, Extraordinary Podcast, entrepreneurship, courage, confidence, trust, supply chain, leadership, energy management, business strategy, long term thinking, niche strategy, customer alignment, relationships, communication, clarity, high performance, planning, risk taking, personal growth, flying solo, improv comedy, vulnerability, integrity, engineering mindset, founder story, business ethics, courage before confidence, comfort zone, energy protection, focus, decision making, sales cycles, manufacturing leadership, trust in business, saying no, long term relationships, emotional intelligence, extraordinary life


#ExtraordinaryStories #Leadership #Entrepreneurship #Courage #Trust