The Real Story of Coke’s Disastrous New Formula | Business Case Share

Описание к видео The Real Story of Coke’s Disastrous New Formula | Business Case Share

In 1985, Coca-Cola, facing business stagnancy & eroding market share, introduced "New Coke" which was considered a major marketing failure. Interesting, their then CEO was never fired after such a big fiasco. Why? What really happened?

It is, in fact, NOT what it seems to be on the surface!!

In this video, we'll dig deep into this case & give you some very surprising insights, with numbers, on what exactly happened & what we can learn from the business strategy behind.

Let’s go find out right away!!!

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#cocacola #businessinsights #strategy #marketing #newcoke #humanpsychology #socialmedia

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