Скачать или смотреть Lamborghini's Secret Redefining Motorsport Success on Their Own Terms

In the world of supercars, there is a fundamental split in philosophy. Ferrari races because their very soul—and their business model—depends on it. But Lamborghini races because they want to. This segment explores how the Raging Bull built a profitable, fan-focused motorsport empire that succeeds by intentionally bypassing the "validation" of the Formula 1 grid.

The Profitability of Passion
While Ferrari spends hundreds of millions annually to maintain its F1 dominance, Lamborghini has built a "customer-first" racing ecosystem that actually makes money.

The Super Trofeo Goldmine: Lamborghini’s one-make series, Super Trofeo, is one of the most successful in the world. Instead of funding a two-car team, Lamborghini sells race cars like the Huracán Super Trofeo Evo 2 to wealthy enthusiasts for roughly $300,000 each.

Road-to-Track Synergy: This isn't just about trophies; it's a sales funnel. Track-focused road cars like the Huracán STO and the new Temerario are direct descendants of their racing programs, allowing customers to "live the legend" they see on Sunday [5.1, 5.2].

2025 Financial Peak: This "passion-led" strategy is working. In the first half of 2025, Lamborghini recorded a 29.6% revenue growth (€1.62 billion), driven by a sold-out lineup and a record 5,681 deliveries [2.3, 4.1].

Defining Excellence on Their Own Terms
According to CEO Stephan Winkelmann, F1 validation isn't necessary for a brand built on "theatrical supercar experiences" and "emotional design".

Lifestyle Over Laps: While Lewis Hamilton and Charles Leclerc fought the handling of the Ferrari SF-25 during a difficult 2025 season, Lamborghini focused on its Squadra Corse division, winning in GT and endurance racing—arenas that allow the brand to innovate without the "rigid pressures" of F1 [1.1, 3.4].

The Independent Bull: By rejecting the "conventional wisdom" of F1, Lamborghini has reinforced its identity as the rebellious, nonconformist alternative to the establishment [1.1, 12:20].