PDGA Europe Talks 12: Kristin Tattar's communication & branding

On the occasion of the DGPT Elite - European Disc Golf Festival 2024 in Estonia, we celebrate in the Tallinn Festival Grounds the Open Forum “PDGA Europe Talks” in which speakers from different organizations present topics of interest to the Disc Golf community.

In this sixth presentation, Matthias Vutt - EDGF Staff member but also Kristin Tattar's Manager - presents:

Vision
Sponsors: Positioning with Porsche. Proactivity in the search.
Rebranding Kristin Tattar personal brand: values, symbols, Neway agency, explanatory video, e-shop.
When and how to look for sponsorship.
Players' self-brand building strategies
Economic terms
Player's personality and "loudness"
Sponsorship and sport growth: Paul McBeth Foundation case