The Only Way TO REAL FANS, LaRussell's Strategy, Serious Money With Small Fans | NLN #56 ft JR Mckee

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No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.

Join J.R Mckee, a Grammy-winning music marketer, in this revealing interview podcast as he shares his insights on the inner workings of the music industry. Discover his perspectives on winning Grammys, breaking hits, the realities of signing to a label, marketing strategies for artists, the potential of TikTok, making a living in music without being famous, and the three key factors that contribute to success in the industry. Get an exclusive peek into the world of music marketing from a Grammy-winning expert. Don't miss this must-watch interview!


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Topics Covered
03:14 - The best executives aren't at labels
07:26 - Is Capital an important factor for working in the industry
09:30 - LaRussell reached out to me because of my content
14:12 - How to separate yourself when 100,000 songs are droppped everyday
27:15 - The Only way to Make money with a small fanbase (LaRussell Strategy)
39:36 - Wiz: Get a private investor instead of signing to a record label
55:06 - The New Era of TikTok
1:00:16 - What every artist forgets when they start social media
01:03:55 - What direct to consumer looks for artists today




#nolabelsnecessary #indieartist #musicmarketing


This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.




Want to run a marketing campaign? Apply at https://www.ContraBrand.agency