Beyond the build trap: Becoming truly product led by Melissa Perri

Melissa Perri, CEO @Produx Labs, explains how to create a 'Product led' organization in which the product is the engine of growth and each department plays its part in the strategy. Fear of a lack of knowledge and control can hamper an organization, so Melissa proposes two solutions: align everyone with the Product strategy, and focus on Product Ops to encourage transparency and facilitate collaboration.

00:00 Intro
03:26 How to convince the organization to be 'product-led'?
11:02 Product strategy to align the organization
22:39 Product KATA to create and deploy this strategy
27:55 Product Ops: the glue of the organization
32:40 Product Ops: examples from Fidelity, Pendo and Anthena Health
42:43 Conclusion

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