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"Mini and Martens" – Speculative Commercial

The Spotless Gloss of black laquer
On a sunday morning a young woman makes her way to the garage of her new house. In joyful anticipation she prepares for a cleaning session with a bucket and cloth. Softly she lets her hand slide over the smooth surface of her car and admires the spotless gloss of the black lacquer. A beautiful finish like that is unique. Is it?

The concept
German love for cars
Being one of the largest automobile manufacturers, cars and the love for them are deeply rooted in German culture. Using this connection, the start of “Mini and Martens” catches the audience’s attention. But as the commercial continues, something seems to be unusual about it.

Directed and Produced by Thu Hoang
Collaboration with Melanie Schuster, Arianne Amann, Anna Rimmer, Alyssa Schön.
Actress/Model: Kristin Hahn