Скачать или смотреть The Disney Funnel That Converts Cold Traffic Like Crazy

Ever wondered how to make advertorials that actually convert cold traffic?

In this video, Carl Weische breaks down the full structure of a top-performing advertorial — modeled after the Disney-style hero’s journey — that helped scale a skincare brand to over \$1M/month in sustainable revenue.

If you're running paid traffic and want to improve ROAS and reduce CAC, this is the blueprint.

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What You’ll Learn:

The 7 stages of a high-converting advertorial
How to structure emotional storytelling that sells
The importance of unique mechanisms and risk reversal
What to include above the fold to hook your audience
Why most DTC brands miss the opportunity at the top of the funnel

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Structure Breakdown:

1. *Desired Situation* – Paint the end goal visually and emotionally
2. *Introduce the Hero* – Make it relatable through pain points
3. *Turning Point* – The decision to act and seek a solution
4. *Discovery Phase* – Dig into the why and educate the reader
5. *Magical Solution* – Introduce the product through story
6. *Unique Mechanism* – Stand out from the competition
7. *Proof + CTA* – Build trust with testimonials and close the deal




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