Скачать или смотреть India’s consumption playbook is being rewritten.

Private consumption already drives ~60% of India’s GDP—and the quality of that spend is shifting fast toward discretionary and premium categories.

What’s changed (and why it matters):
1. Household consumption doubled from $1T (2013) to $2.1T (2024).
2. The non-essential share of spending rose from 27% to 36% in the 2020s, and is on track to hit 40–45% by 2030.
3. As incomes cross key thresholds, families are trading up—from value to premium across multiple categories.

Where the wallet is heading:
1. Experience-led spend: travel, wellness/spa, entertainment
2. Premium SKUs across FMCG, personal care, apparel, electronics
3. Services that save time and elevate convenience

The next decade will be defined by selectivity, experiences, and premiumization.

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