Скачать или смотреть How Stacy Built “Used Surf” in San Clemente & Redefined Surf Culture | The Beauty Outlaw

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In this inspiring episode of The Beauty Outlaw, we meet Stacy, co-owner of You Surf in San Clemente — surfer, entrepreneur, and former esthetician — who turned a backyard idea into a thriving surf shop with 800+ boards. 🌴

She opens up about learning to surf in the early ‘90s, competing when women’s surfing was still small, battling gender barriers in business, and balancing motherhood with her love for the ocean. Plus, she shares what it really takes to earn respect in the lineup, start a retail business from scratch, and find peace through waves, fitness, and faith in yourself.

🎧 Whether you surf or just love a story of grit and growth, this episode will hit home.

Timestamps:
00:13 – Meet Stacy: surfer, business owner, and esthetician
01:07 – How she discovered surfing & fell in love with it
02:49 – Competing before women’s surfing was big
05:28 – Earning respect in a male-dominated lineup
07:25 – Lessons from the ocean: self-reliance and fear
10:15 – Surfing as the ultimate longevity practice
11:04 – Why training beyond surfing matters (Kelly Slater mindset)
12:47 – The secret to “feeling one with the water”
16:32 – How a backyard sale became You Surf
20:45 – What makes consignment surf culture thrive
22:17 – Women in surf business: breaking bias with patience
25:13 – Stacy’s esthetician career & owning her own spa
26:31 – Balancing motherhood and surfing
27:56 – Advice for women starting their own business
31:24 – How You Surf uses Instagram & reels for success
33:31 – Surfboards as art & creative expression
35:20 – Closing story: how the host met Stacy
35:48 – Champagne toast to women in surf and business 🥂

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📍 Follow You Surf:   / usedsurf  

🎥 Full episodes on YouTube | Audio on Spotify