Скачать или смотреть From Concept to Completion: Sports Basement

One of the most rewarding things about what we do is the ability to take something that starts as just an idea on the page and see it become a physical object in the built environment. Senior Designer Howard Curtis explains what went into his initial sketches for specialty signage at a uniquely located Sports Basement sporting goods store in Berkeley, CA.

"Sports Basement’s Berkeley location occupies the historic Iceland Skating Rink in Berkeley. They asked us to conceive of ways to apply their exterior brand using cues from the period’s architecture. Our solution takes inspiration from the historical Iceland skating rink signage as a way to honor the past while still providing Sports Basement with updated Identification for the building’s future."