Скачать или смотреть Marketing and Influence 101: Reciprocity - The Psychology of Persuasion

Influence The Psychology of Persuasion by Robert Cialdini outlines 6 main principles of influence.

This video is about the concept of RECIPROCITY. People generally feel obliged to return favors offered to them. This trait is embodied in all human cultures and is one of the human characteristics that allow us to live as a society.

Compliance professionals often play on this trait by offering a small gift to potential customers. Studies have shown that even if the gift is unwanted, it will influence the recipient to reciprocate.

Enjoy this book summary of Influence by Robert Cialdini: which goes over core marketing concepts and principles of influence.

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