What's going on with GE Vernova?

In this Cold Take, Kelly O'Keefe and Matt Williams unravel the business and brand strategy behind the break up of General Electric into three separate brands.

Watch the full clip:    • General Electric (GE) & Brand Portfol...  

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Cold Takes are quick videos on recent topics in the news and what we think it means in the business of branding. Watch more Cold Takes on our website: https://hubs.la/Q02pCjQP0

Brand Federation is a strategic consultancy for brands backed by a global network of the world's best independent strategists.

Kelly O'Keefe is a Managing Partner at Brand Federation.
Get to know Kelly: https://www.brandfederation.com/about...

Matt Williams is a Managing Partner at Brand Federation.
Get to know Matt: https://www.brandfederation.com/about...

Tags:
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