TLC: The Emperor Has No Clothes: Misleading Narratives on Cookies and Consent w/ Jenn Kunz

We welcome back industry favorite Jenn Kunz of 33 Sticks! Jenn is back to talk cookies and consent - and why folks often have it wrong - confusing tracking with consent.

Description:

Optimization and personalization often depend on client-side tracking to deliver data-driven decisions and create an ideal user experience. This tracking often relies on cookies, which have become the main focus of the privacy conversation. Over time, we’ve conflated cookies with tracking itself, leading to consent practices that don’t align with how tracking and cookies actually work in the real world. From cookie banners to cookies audits to Chrome’s ‘cookiepocalypse,’ the industry is misplacing its efforts—wasting time and losing valuable data while failing to honor users’ true privacy intentions. In this session, I’ll share real-world examples that will reshape how you think about cookies, consent, and server-side tag management.

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