Скачать или смотреть Uncertainty Reduction Theory: Why We Ask Questions (and Stalk Their LinkedIn

Why do we ask so many questions when meeting someone new — or even do a little “research” online before we talk to them? In this episode of Communication Campus, Dr. Malynnda Stewart introduces Uncertainty Reduction Theory (URT), developed by Charles Berger, which explains how and why we seek information to make interactions more predictable.

Uncertainty Reduction Theory explores the strategies people use to gather information about others — from asking direct questions to observing behavior or even checking social media. By reducing uncertainty, we feel more comfortable, make better predictions about behavior, and build stronger connections.

📚 What You’ll Learn in This Episode:

The basic assumptions of Uncertainty Reduction Theory

Why uncertainty feels uncomfortable in communication

Three primary strategies for reducing uncertainty (passive, active, interactive)

Everyday examples of URT, from first dates to job interviews to classroom dynamics

🎓 About the Series:
This video is part of the Intro to Communication Theories playlist, where graduate-level theories are broken down with practical examples to make them engaging and easy to understand.

💬 Let’s Connect:
Enjoying the series? Subscribe to Communication Campus and hit the notification bell for upcoming episodes on Social Information Processing Theory, Expectancy Violations Theory, Family Communication Patterns, and more.

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