Скачать или смотреть "Logos Don’t Close Deals in Freight, Relationships Do!" The Freight Break | Episode 25

In this episode, Josh Hanes and Paul Gibson sit down with Rebecca Cooke, Director of Sales & Partnerships at the Broker Carrier Summit (BCS), for a real conversation about where the freight industry stands right now—and where it’s headed next.

With volatility, uncertainty, and tighter budgets shaping the market, this discussion dives deep into why relationships matter more than ever in freight, sales, and sponsorships. Rebecca shares firsthand insight from working directly with carriers, brokers, and sponsors, explaining how branding, trust, and genuine partnerships are replacing logo-only marketing.

We also break down:

• The real state of the freight market and why it feels so volatile
• Why relationship-based selling is outperforming traditional sponsorships
• How smart sponsors are measuring ROI differently
• The importance of in-person events for deal-making and trust
• A behind-the-scenes look at BCS events and what actually drives results

Rebecca also opens up about her journey as a woman in logistics, offering powerful advice on confidence, imposter syndrome, leadership, and why “just” is a word you should remove from your vocabulary.

Plus, we preview two major upcoming events:

• Cross Border Connector in Laredo, Texas – a premier, intimate event focused on U.S.–Mexico freight, partnerships, and cross-border opportunities

• Broker Carrier Summit (BCS) in Kansas City – bringing carriers and brokers together to build real connections and close real deals

If you’re a carrier, broker, sponsor, or anyone navigating sales and branding in freight, this episode is packed with insight, honesty, and practical takeaways you can use immediately.

📩 Want to connect with Rebecca?
Email: [email protected]
LinkedIn: Rebecca Cooke

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