Sim Cafe 01/05/2020 - Andrew Wilson - How do we save Australia?

The financial equivalents of washing your hands and self-isolating.

Andrew Wilson is excited by the potential to combine technology and behavioural economics principles to make a meaningful difference in people's financial lives.

With the availability and power of data increasing exponentially, Andrew is determined to harness this to the benefit of individuals. He hopes his company’s new Nudge Saver app will 'level the score' by keeping people focused on the savings goals that matter to them, rather than having their decisions steered by third parties.

In an era of increasing specialisation, Andrew is a proud generalist – one whose broad interests provide the basis for pattern recognition capabilities that have seen his advice sought by both CEOs and government ministers. Prior to founding Nudge, Andrew co-founded Sydney-based boutique agency The Other Dimension where he spent nearly 15 years providing strategic advice to business owners and leaders, connecting organisations with audiences through brand strategy work, and developing websites and digital platforms for clients in industries as diverse as finance, FMCG, sports, government, technology, management consulting, fashion, and construction.


Andrew holds a B.Comm (Marketing) from the University of New South Wales. He lives in Sydney and is a passionate husband, father, and cyclist.

Sim Cafe is hosted by Dale Linegar and Dr. Elyssebeth Leigh from Simulation Australasia.
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