No.06 ~ Integrated Marketing Communication | Meaning | Importance | Components | Benefits |

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00:00 Starting
01:21 Meaning of Integrated Marketing Communications
04:21 Importance of Integrated Marketing Communications
10:16 Components of Integrated Marketing Communications
17:31 Benefits or Advantages of Integrated Marketing Communications

👉 Meaning of Integrated Marketing Communications

Integrated Marketing Communications ensures that all the promotional tools are carefully linked together so that they work together in harmony. Promotional tools of communications like mobile marketing, newspapers, magazines, radio, television, billboards, posters, internet, etc.

IMC maximizes impact on the consumer mind which results in maximum profit at minimum cost.
The company has to create an advertisement message once and then proceed the same across several marketing channels or the company can create one message and cover that message in all the media.

👉 Example of Integrated Marketing Communications

Domino's brought new suit to help the customer to order from their devices and platforms they already use every day instead of making the customer come to there outlet. This new suite of ordering named Domino's AnyWare and includes ordering with a tweet, a text, Ford Sync, Smart TV's, and smartwatches.

👉 Importance of Integrated Marketing Communications

1.) Improved Results.
2.) Improved Brand Image.
3.) Increased Employees Morale.
4.) Improved Efficiency.
5.) Customer Preferences.
6.) Reduced Confusion.

👉 Components of Integrated Marketing Communications

1.) Advertising.
2.) Personal Selling.
3.) Public Relation.
4.) Publicity.
5.) Sales Promotion.
6.) Word of Mouth.

👉 Benefits or Advantages of Integrated Marketing Communications

1.) Brand Equity
2.) Brand Reinforcement
3.) Cost effective
4.) Provide Information
5.) Competitive Advantage
6.) Increase Profit