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Founded in 1989 as "GRAFx Studios" by Phil Vischer, Big Idea Entertainment, LLC (officially established as "Big Idea Productions" in 1993) is an American animation production company best known for its Christian computer-animated series VeggieTales. In 2003, the company was acquired by Classic Media due to bankruptcy. In 2012, Classic Media was acquired by DreamWorks Animation, which in turn was bought out by NBCUniversal in 2016 for $3 billion. Their VHS and DVDs were released by Word Entertainment, Lyrick Studios, HIT Entertainment, Warner Home Video, Sony Wonder, and Universal Pictures Home Entertainment. In 2018, at the Christian Worldview Film Festival, Mike Nawrocki confirmed that VeggieTales was no longer in production and that he wasn't working on any new content for the series. In April 2019, however, it was announced that the Trinity Broadcasting Network would be airing new episodes of VeggieTales under the name The VeggieTales Show on their network. The first episode to be released was The Best Christmas Gift, which premiered on iTunes and DVD in October 2019, and on TBN on Christmas 2019. Around the same time, the Big Idea brand became a sub-division of Universal Pictures Content Group, and renamed Big Idea Content Group.

On June 29, 2021, Vischer announced that he, Nawrocki and Kurt Heinecke had left the VeggieTales franchise due to lack of creative control. The VeggieTales Show was cancelled that following April, and since 2022, the company now exists as an in-name-only unit of DreamWorks Animation.