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How AI is Reshaping Business Identity and Fraud Prevention: Insights from Baselayer’s Jonathan Awad

In this episode of FinTech Confidential, Tedd Huff and Colton Pond chat with Jonathan Awad, co-founder and CEO of Baselayer. They cover some pretty interesting topics around identity verification and fraud prevention for businesses, especially small and medium-sized ones. The conversation is packed with useful insights into how financial institutions are dealing with these challenges, and how new tech is changing the game for everyone involved.
This episode is filled with useful information on how technology is helping solve real-world problems like fraud and compliance, and the tips on building a strong team and securing funding are especially helpful for anyone looking to break into the space.

Takeaways
1️⃣ Stick to a Long-Term Strategy
2️⃣ Balance Confidence with Humility for Success
3️⃣ Build Strong Relationships to Win in Fintech
4️⃣ Prevent Fraud with Real-Time Monitoring
5️⃣ Prepare for the Future of Identity Control

Links:
Baselayer: https://baselayerhq.com/
LinkedIn:   / baselayerhq  
Jonathan Awad LinkedIn:   / jsawadd  

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Supporters
LoanPro: Enhance lending operations with LoanPro's modern core. Learn more at https://loanpro.io/demo
CheckAlt ClearingWorks: Your one-stop solution for AR needs. Learn more at https://clearingworks.com
Under.io: Revolutionize merchant applications with digital transformation. Discover more at https://under.io/ftc
Skyflow, privacy platform trusted by leading financial institutions, to protect customers’ data. www.skyflowsecure.com
HAWK: Enhance compliance with real-time monitoring and advanced AI. https://gethawkai.com for better compliance

This is a Production of Diamond D3, Media
ABOUT:
Jonathan Awad: Jonathan Awad is a seasoned entrepreneur and fintech expert. As the Co-Founder and CEO of Baselayer, he focuses on enhancing fraud prevention and risk management solutions. Drawing on his background in finance and technology, Jonathan delivers cutting-edge, privacy-compliant platforms for financial institutions. His expertise spans both traditional banking and fintech, reflecting a deep commitment to advancing financial solutions through strategic partnerships and advanced technology.

Baselayer: Baselayer empowers financial institutions and government agencies to trust the small and medium-sized businesses they serve. The company uses proprietary machine learning to search government records, the web, and private databases to answer questions about compliance, risk, or fraud for any business in the United States

Host:
Tedd Huff is the Co-Founder of Voalyre and the President & Founder of Diamond D3, a consultancy renowned for its expertise in global payments and marketing. With over two decades of experience in FinTech, Huff has played a pivotal role in shaping the industry through his contributions to various startups and established companies, focusing on growth, innovation, process improvements, and enhancing user experience in the complexity of payments.

Colton Pond: Colton Pond is a seasoned marketing executive with a strong fintech and financial services background. In his latest role, Colton is the CMO for LoanPro's API-first lending platform, aiming to meet the increasing market demands. His track record includes a significant tenure at Truv, where he led the marketing team to achieve a 300% growth in year-over-year revenue. Colton has also held key marketing and sales positions at MX, Lucid, and HealthEquity, demonstrating his ability to drive success and innovation within the fintech sector.

Diamond D3, Media: A media creation, management, and production company delivering engaging content globally

Timestamps:
00:11 Episode Preview
04:05 Jonathan Awad's Journey
09:21 Understanding Fraud & Verification
10:22 Business Fraud Prevention
14:48 Building a Business Credit Bureau
19:09 FinTech Founding
22:15 The Future of VC Fundraising
30:01 Understanding VC Perspectives & Building Relationships
31:52 The Art of Fundraising
33:12 Strategic Product Roadmapping
36:51 AI in Business Identity
39:23 Navigating Regulatory Challenges
42:39 Future of Identity & Fraud Prevention
46:04 The Evolution of Credit Scoring
47:47 FinTech Companies to Watch
50:05 Controversial Takes in FinTech