Скачать или смотреть You're analyzing customer behavior in E commerce How do you guarantee data accuracy and integrity?

In ecommerce, customer behavior data drives every decision. The problem is that many brands rely on incomplete or inaccurate data, which leads to wasted spend and bad marketing calls.

Tracking platforms often report different numbers, and cookie restrictions make it even harder to get the full picture. Without reliable data, you cannot measure ROI with confidence.

The solution starts with building a strong foundation. Use server-side tracking or a customer data platform to capture data beyond what browsers allow. Make sure all your channels and platforms connect to a single source of truth so your analytics, ad managers, and CRM align instead of conflicting with each other. Beyond tools, governance matters. Conduct regular data audits, test your events, and reconcile analytics with actual order and payment data. This ensures your reports reflect reality, not assumptions.

In this video, I share the best practices performance marketers use to guarantee accuracy and integrity when analyzing ecommerce customer behavior. If you want a system to calculate ROI with precision and avoid costly mistakes, download my free Digital Marketing ROI Mastery Template here: swiy.co/DMROI