HT Brand Leadership Series | Episode 3: Akash Jain on Quick Commerce and Evolving Media Trends

Catch Akash Jain, Head of Media at Flipkart, as he sits down with Abhishek Mehrotra, Creative & Content Head at HT Digital Streams, in the HT Brand Leadership Series.

Akash takes us behind the scenes of Flipkart’s Big Billion Days, sharing key lessons on quick commerce’s role in instant gratification and practical strategies that make campaigns succeed. He breaks down Flipkart’s use of AI beyond the hype, how automation is reshaping media planning, and why print media still holds value. Akash and Abhishek also discuss choosing influencers who truly connect with audiences, the power of user reviews in driving engagement, and the impact of real-time feedback.

For all the aspiring marketers out there, Akash also shares examples of trends to watch and skills to build. Don’t miss these insights on the future of media.

#HTBrandLeadershipSeries #MediaInnovation #FlipkartMarketing #QuickCommerce #AIinMarketing #CampaignStrategy #FutureTrends #InfluencerMarketing #UserEngagement #MarketingLeaders

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