How to Start a Food Business: Sanjeev Kapoor | Restaurant Secrets | Sarthak Ahuja 001

Exclusive: Chef Sanjeev Kapoor reveals the secrets of building a successful food business in India. Learn the exact playbook to start and scale your restaurant business from India's most celebrated chef.
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In this premiere episode of Founder's Office, host Sarthak Ahuja sits down with culinary legend Chef Sanjeev Kapoor to decode the restaurant and food business industry. From understanding unit economics to identifying profitable business models, this episode is your masterclass in food entrepreneurship.

Chef Kapoor shares his decades of experience, revealing insider insights about supply chain management, kitchen operations, menu engineering, and scaling strategies that have helped him build his restaurant empire. Whether you're an aspiring restaurateur or a food business enthusiast, this episode is packed with actionable insights you won't find anywhere else.

Timestamps:

00:00 - Welcome to Founder's Office
00:29- What's Sarthak cooking? 
01:11- Chef Kapoor's entrepreneurial journey
02:29-  Opportunities in Starting a Restaurant business 
03:36- Dissecting the value chain and capturing value 
04:08- High Margin Nutraceuticals 
05:59- Breaking into Indian Cuisine | Competition and Differentiation
07:31- Finding Familiarity in Flavour | Creating Unique Consumer Experiences
09:24- The Power of Perception in Food Premiums 
10:08- B2B Business Models 
11:44- Restaurant Success Factors: Location and Sales 
13:11- Understanding Price Sensitivity in QSR 
14:39- Casual Dining Pricing Sweet Spots 
16:16- Ideal Delivery Benchmarks 
16:42- Gross Margin Strategies | Food Costs, Rental Benchmarks, Manpower requirements, and Marketing Investments
20:56- Smart Capital Investments | Building Restaurants under Rs. 2 Crores 
21:35- Managing Franchises 
23:21- Taking Indian Brands Global | Leveraging Authenticity 
24:30- Crafting the Perfect Drink Menu | Alcohol as a Key Attraction 
24:44- Personal Branding Thumbrules | Building Expertise 
28:59- Chef Kapoor's favourite cuisine 
29:20- What is Chef Kapoor working on next 
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Directed and Produced by: 

Aditi Randev (⁠  / randev_aditi⁠  ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content.

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Special Thanks to:
Mr. Chirag Chhajer (Co-founder, Burma Burma)
Ms. Rachita Kapoor (Team Sanjeev Kapoor)

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The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice.

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BUSINESS ADVICE DISCLAIMER:

The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility
Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances
Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions

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Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja. Information shared is based on personal experiences and may not be applicable to all situations. Guest appearances do not constitute endorsement of any specific products, services, or business methods

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