Скачать или смотреть China Startup: Making sports events more than just a game

If you’re a basketball fan that regularly watches NBA, you are not at all surprised by the amazing halftime shows and cheerleader performances especially produced for the home side fans. However everything comes at a cost – it’s not only the teams that makes going to a NBA game a special occasion.

This episode of China Startup introduces you to Synergy Sports, one of the many professional sports marketing companies in China, and its founder Guo Jianing, an expert at harnessing the excitement of sport events and giving the audience something extra to make them want to come back for more.

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