How Much Do Keywords In Your Business Name Impact Google's Local Rankings? (Keywords = Top Rankings)

Adding keywords to your business name to increase local rankings has been a widely used tactic for more than a decade. Today, we're looking at three different case studies to find out how much keywords in your business name impact local rankings (specifically related to Google My Business Profiles also referred to as GMB Listings)!

When it comes to Google's local rankings, that number one position is highly coveted. So much so, that many businesses are willing to do whatever it takes to reach the top spot. This often takes the form of spam in the business name. In this Whitespark Weekly episode, I am discussing three case studies of businesses that use keywords in their GMB listing name to see how it affected their ranking.

Spamming is not cool. If a business implements this strategy the legit way, it can have an incredible and powerful impact.

The legit guide to incorporating keywords in your business name:
1. Legally update your business name with the Secretary of State
2. Update your business license
3. Update your website, citations, and information across the web
4. Update your exterior/storefront business signage
5. Update all offline sources of business data (utility companies including phone company)

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Read the full video transcript on our blog ► https://whitespark.ca/blog/keywords-i...

GMB Spam Fighting 101 ► https://whitespark.ca/blog/gmb-spam-f...

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Check out our Local Rank Tracker (we use our tool in the video to track rankings for two of the case studies) ► https://whitespark.ca/local-rank-trac...

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