Top 10 Punjab Startups

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In this episode of Startup Subcontinent by Backstage with Millionaires, host Caleb Friesen explores ten of the most impressive Punjab startups.

0:00 Intro
0:29 Lahori Zeera
1:34 Recode Studios
2:50 P-TAL
4:21 Fitelo
5:35 A2P Energy
6:43 Vegh Automobiles
7:36 JaggerCane
8:31 Find Your Kicks
9:29 Toyshine
10:14 Freshleaf Tea

1. Lahori Zeera
Location: Mohali
Founded: 2017 by Saurabh Munjal, Saurabh Bhutna, and Nikhil Doda

Lahori Zeera began as a casual idea during a family gathering. The cousins saw a market gap in India’s beverage industry, dominated by Coca-Cola and Pepsi, for a local drink that resonated with Indian tastes. Their zeera drink, priced affordably at ₹10, became a hit. By FY24, Lahori Zeera was generating ₹312 crore in revenue, positioning itself as a profitable, homegrown challenger to international brands.

2. Recode Studios
Location: Ludhiana
Founded: 2018 by Dheeraj Bansal and Rahul Sachdeva

Initially successful, the beauty and skincare startup faced challenges during the 2020 lockdown. With expiring inventory, they sold products at ₹1 each, a move that garnered immense customer loyalty. Despite not securing investments on Shark Tank India, Recode Studios grew to ₹50 crore in projected FY24 revenue, establishing itself as a strong player in the beauty industry.

3. P-TAL
Location: Amritsar
Founded: 2019 by Aditya Agarwal, Kirti Goel, and Gaurav Garg

P-TAL was created to revive a dying UNESCO-listed craft of traditional metal utensils. Initially a social cause, the business uplifted artisans’ income from ₹2,000 to ₹25,000 per month. By FY23, P-TAL earned ₹3.98 crore and secured a Shark Tank deal of ₹1 crore for 3.2% equity. Their handcrafted products not only preserve heritage but also retain nutrients better than modern utensils.

4. Fitelo
Location: Mohali
Founded: 2019 by Mac Singh and Sahil Bansal

Friends turned co-founders, Mac and Sahil launched Fitelo after personal weight loss journeys. The startup offers sustainable health and nutrition solutions, employing 1,000 coaches. With a 99.3% success rate, Fitelo has helped over 1 lakh clients manage weight and health issues, becoming a trusted name in the wellness sector.

5. A2P Energy
Location: Rajpura
Founded: 2018 by Sukhmeet Singh and Dr. Robert Berry

A2P Energy addresses the environmental hazard of stubble burning by converting paddy straw into biofuel. Partnering with over 600 farmers, the startup supplies biofuel to major clients, including Pepsi. Their innovation is helping combat air pollution while providing sustainable energy solutions.

6. Vegh Automobiles
Location: Bathinda
Founded: 2021 by Pragya Goyal and Sumeet Gupta

Vegh Automobiles aims to make electric scooters accessible. Their flagship Vegh S60 offers a range of 120 km and a top speed of 75 km/h, priced at ₹1.25 lakh. Expanding into the B2B segment, their DR!EV scooter caters to businesses, combining affordability and sustainability.

7. JaggerCane
Location: Ludhiana
Founded: 2021 by Navnoor Kaur and Kaushal Singh

JaggerCane produces snacks using organic jaggery instead of refined sugar. Starting with homemade recipes, the co-founders leveraged their expertise to build a ₹7 crore revenue business. Their jaggery-based cookies and snacks cater to health-conscious consumers.

8. Find Your Kicks
Location: Ludhiana
Founded: 2021 by Simardeep Singh, Harshdeep Singh, and Danish Chawla

Initially an Instagram page connecting sneaker resellers with buyers, Find Your Kicks evolved into a full-fledged online marketplace. Their unique approach earned them a deal on Shark Tank India, and the startup continues to thrive, supported by a growing community of sneaker enthusiasts.

9. Toyshine
Location: Jalandhar
Founded: 2018 by Rohit Khanna

Transforming his family’s toy store into an online brand, Rohit Khanna created Toyshine. The business generated ₹45 crore in FY22 revenue, offering toys at competitive prices. Although investors were hesitant on Shark Tank, the company has sold over 7 million products, marking its success in the e-commerce space.

10. Freshleaf Tea
Location: Ludhiana
Founded: 2022 by Balkirat Singh and Muneet Arora

Freshleaf Tea specializes in premium and sparkling teas. Their unique blends, including Lemon Ginger and Strawberry Kiwi, contain 30-40% less sugar than other beverages. With 2.5 million customers across 40 cities, Freshleaf Tea is carving out a niche in the crowded tea market.

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