Real World Skills & Experience - Women In Product Conference 2020

Thursday, October 22 | Refine Your Toolkit Stage

0:00 Hosted by Stacey Feero, Chapter Lead, Women In Product Toronto

1:51 Ship Boldly: Building confidence for launch day with Kate Zasada · Senior Product Manager, Zapier
Launch days should be exciting, not chaotic. We’ll cover tactics for validating quickly by leveraging what you have (real user data, production code) to unearth constraints and improve communication. We’ll look at case studies of different methods for prototyping and launching new features within an existing product, share advice on how to get your team on board with this approach, and how getting prototypes live on prod faster can unlock better communications with your users and stakeholders.

20:53 Asking When: Ethics in the Product Development Pro with Lisanne Binhammer · Student in Masters of Anthropology with a Specialization in Digital Humanities
There are a plethora of frameworks that try to deal with how to be ethical, how to consider the full ramifications of what you are building. People see the importance of thinking about the how, but there’s less written about the when. When can we be ethical?
During this talk, Lisanne Binhammer, Senior Product Designer at Connected, will go through a compiled (and practical) list of what ethical mindsets and methods are available to you during different stages of product development.

36:47 Lyft's Redesign: Lessons Learned the Hard Way with Sravanthi Kadali · Product Lead, Rider App UX, Lyft
Attendees will learn how to launch a major redesign that users love - and avoid launching one that they don't (we can all think of examples). The journey to launching Lyft's ultimately award-winning 2018 redesign, like many other redesigns, was fraught with experimentation challenges and internal debates. Attendees will learn how to marry design intuition, user empathy and data to deliver what's best for the user and the organization. They'll also hear about navigating a large organization.