Скачать или смотреть Mastering your DTC content strategy ft. Shaded The Studio | Ep #21

Shivali Bennion and Cassi Idun, co-founders of Shaded The Studio, discuss the importance of a strong content strategy in driving ad effectiveness and revenue for DTC brands. They emphasize the need for brands to invest in content creation and optimize it across various channels. They also highlight the value of storytelling and connecting with customers on a personal level through creative messaging. The guests share success stories of brands they have worked with, where strategic content planning and execution led to significant growth and improved marketing performance.

Music from #Uppbeat: License code: MY91MH8USS4YRWID

Chapters

00:00 Introduction
02:05 The Inspiration Behind Shaded the Studio
05:23 The Importance of Creative Content in DTC Marketing
07:03 Why Brands Underinvest in Content Strategy
09:18 Key Elements of a Successful Creative Strategy
12:58 Spotting Opportunities in DTC Channels
14:33 Allocating Budget for Maximum ROI
16:42 Common Mistakes in Content Strategy
19:33 Improving Marketing Strategy with a Strategic Content Approach
25:40 Success Stories: Tangible Results from a Strategic Content Approach
29:35 Click-Worthy Tips for Emerging DTC Brands