Скачать или смотреть SoMR: EP34 | The Significance of Data Quality in Market Research w/ CloudResearch

In Episode one, Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Product Scientist) of CloudResearch to chat about the state of data quality in market research. And the significance of data quality in market research is a critical topic for 2022 and emphasizes the urgent challenges facing the online survey industry - maintaining quality data.

We hear from Leib Litman, who recently led an expert panel at ESOMAR 2022, about the evolving methods of survey fraudsters and how it is a severe threat to our research activity, especially online. Leib discusses the importance of sample providers taking responsibility for data quality and how organizations like CloudResearch are taking a direct approach to have an active role in controlling sample quality.

Then, Leib and Cheskie explore the industry-wide challenges and ways to address systemic fraud when managing market research, specifically online samples. Cheskie shares how CloudResearch has developed rigorous data quality solutions that combine unique behavioural and technological vetting - known as Sentry - and how this powerful tool can businesses worldwide to help eliminate the many threats to data quality and the validity of online research.