Скачать или смотреть Be strategic with your keyword research - Hannah Fox

Hannah Fox shares the importance of being strategic with your keyword research.

Talking points include:
What is strategic keyword research?
How do you know what is not suitable for the blue links?
Where else are you optimizing for?
How do you know which keywords are right for different platforms?
Is keyword volume still important?
Has the way that you incorporate keywords into content changed?

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Timestamps:
00:00 Strategic Keyword Research
02:45 Keyword Research for Different Platforms
04:05 Data and Customer Intent in Keyword Research
05:31 Challenges in Obtaining Keyword Data
08:52 The Importance of Keyword Volume and Relevancy
12:44 On-Page Optimisation and Content Strategy
14:48 Key Takeaways and Final Thoughts