Government Public Relations in the Digital Age A Concept and Thought

The COVID-19 pandemic has had a major impact on various sectors, one of which is the public relations sector.

The arrival of COVID-19 is a crisis that cannot be controlled. This is what drives the need for public relations to design communication strategies during a pandemic based on correct, accurate, and accountable data.

Quoting from Noah Harari's writing, it is stated "The best defense humans have against pathogens is not isolation, it is information". This means that our main defense force is not isolation but information. With the right information can save human souls.

Public relations must have a mature concept by elaborating all data and facts into an information message that can be conveyed to the public. The information message conveyed must of course be relevant and appropriate to the situation during this pandemic.

The role of public relations in conveying good and appropriate information messages will, of course, maintain and build the reputation and create a positive image of ministries and institutions through information management and monitoring and structured communication.

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