Скачать или смотреть Is Your Business Built on a "One-Legged Stool"? Your marketing should be more like a basketball team

Is your business one algorithm change away from disappearing?

Relying on just one source for your leads—whether it's Angie's Leads, word of mouth, or just SEO—is a gamble that could leave your business on a "one-legged stool". If Google blacklists your website or tanks your rankings, those leads can dry up instantly.

I explain why marketing isn't a straight line anymore — it’s like a basketball game.

Just as the best NBA teams use all five players to pass the ball and get open (like the Triangle Offense), your business needs a "starting lineup" of different touchpoints working together to score the sale.

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00:00 Introduction: The Danger of Relying on One Lead Source
01:07 The Basketball Analogy: Diversifying Your Marketing Strategy
02:12 Integrating Your Marketing Channels
03:39 Optimizing Your Website and Social Media
04:21 The Importance of Follow-Up and CRM
05:37 Conclusion: Evaluating and Improving Your Marketing Mix

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