Скачать или смотреть Prasoon Joshi Receives AAAI Lifetime Achievement Award | Creativity, Advertising & Leadership 🖋️✨

On December 19, Prasoon Joshi was honored with the AAAI Lifetime Achievement Award by the Advertising Agencies Association of India, celebrating three decades of shaping Indian advertising. The evening brought together leading advertising professionals and filmmakers, highlighting Joshi’s incredible journey from poetry to iconic campaigns. 🌟

💡 Key Highlights from His Speech:

• “My father wanted order. My mother wanted effervescence. I found advertising.” – Balancing structure with creativity.

• On poetry & advertising: Joshi realized, “Only friends or relatives would read poetry books… advertising allowed me to take poetic sensibility to a wider audience.”

• Vulnerability in creativity: “We are all drifters… creative people are fundamentally vulnerable. Vulnerability is what connects with consumers.”

• Bilingualism at Ogilvy: Not just knowing two languages, but cultural fluency in Hindi that shapes thought, emotion & storytelling.

• Mentorship & influences:
– Late Suresh Mullick: importance of nuance & music 🎵
– Late Piyush Pandey: “Economics of writing” ✍️
– Late Neil French: long-form writing

• Iconic Nokia campaign:
“Zindagi ki raftaar mein, rishton ko peeche naa chode” paired with “Connecting People” – turned into a landmark film by Prasoon Pandey 🎬

• Brand crises & lessons: Transparency & honesty are key. “Real partnerships are formed during times of stress.”

• AI & the future of creativity: Technology as an ally for visualization and idea execution; questioning hyper-personalization in advertising. 🤖

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