What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept

Hi Friends
In this video we have explained a marketing concept which is called as ATL , BTL and TTL marketing . The terms ATL and BTL were first used in 1954 after Proctor and Gamble (P&G ) began paying advertising firms separately (and at a different rate) from other vendors who dealt with more direct promotional efforts. In effect, marketing targeting mass consumers was separated from marketing that was more focused in nature.

You will get answers of following questions in this video
1. Difference between ATL , BTL and TTL marketing
2. What is the LINE in ATL , BTL and TTL
3. Media used in ATL , BTL and TTL marketing along with examples .
4. How to choose media based on marketing objectives
5. At the end we have also given a summary of ATL , BTL and TTL marketing which you can refer anytime

I hope you will like the video

🔔 Subscribe to grow professionally and financially:    / @conceptsworld  

🔀 Recommended playlist :

Sales and marketing concepts with applications
   • 5 techniques used by Successful Sales...  

Finance concepts and applications
   • How to read your credit report : Impr...  

Career Growth
   • How to prepare for any interview | Ti...  

Leadership and Soft skills
   • How to deal with difficult people : 3...  

Case studies on important topics with explanations
   • What is Vi : Vi क्या है | Vodafone Id...  

Technology concepts and applications
   • How to choose a Laptop | Buying Guide...  



Images used are for reference and education purpose only and we claim no ownership on them