Скачать или смотреть The RFP: Details are opportunities - Episode 89

Patience and Brian Jones explore transforming an RFP response into a powerful marketing tool for your architecture firm. They emphasize the importance of detail, the alignment of proposal and website content, and memorable storytelling. Perfect for anyone aiming to make their firm stand out!

Highlights:

Transforming an RFP into a marketing opportunity. Details as opportunities in proposals. Importance of assuming no extra research by reviewers. Need for distinction among similarly sounding firms. Peer review process for proposal effectiveness. Comparing a firm to a Moleskine notebook. Structure flexibility: DNA of every proposal. Content vs. Design: Equal importance in proposals. Consequences of missing key proposal elements. Episode Resources:

Connect with Brian Jones and Patience Jones

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