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Devon Banks, Account Executive at Haas Alert (former SDR) breaks down the SDR role
Follow Devon here -   / devonbanks  

Sales Development Representative (SDR) or Business Development Representative (BDR) are common positions on a B2B sales team that mostly focus on outbound sales, lead generation, & prospecting.

Their day-to-day activities include cold calling, sending cold emails, LinkedIn messages, qualification calls, and building lead lists.

SDR/BDRs are measured on meetings booked, meetings that show up, and/or the number of those meetings that are deemed "Qualified" by the sales rep who takes them.

A Sales Development Rep (SDR) is also known as:
Business Development Rep (SDR)
Inside Sales Rep (ISR)
Business Development Executive

Some organizations have SDRs handling outbound leads, others focus them on inbound leads, and many companies have their SDRs do a bit of both.

An SDR career path will often lead to a closing position after 1/2 years of experience. However, some choose to pursue careers in Sales Development leadership, marketing, or customer success.

Key insights

1. 📞 SDRs and BDRs are responsible for booking meetings with potential clients, with their performance evaluated based on activity metrics and the number of meetings they successfully schedule.

2. 📞 SDRs and BDRs reach out to people through various channels, with phone calls being the preferred method, and also utilize social selling on LinkedIn, attending webinars and conferences to understand their prospects better.

3. 📞 Ask potential clients about their interests, mention a mutual connection, and offer a simple solution to their problem to quickly gain their attention in tech sales.

4. 📞 Create curiosity to book a meeting, ensure attendance, and conduct a discovery call to determine if the prospect is a good fit.

5. 💡 Asking questions about the decision-making process in an organization can provide valuable insight into how it works and who else needs to be involved.

6. 👉 To be a successful BDR/SDR, you need to be curious, a good listener, organized, resilient, and passionate about helping people.

7. 📹 Use LinkedIn to reach out to potential interviewers, send video messages with Vidyard to showcase transferable skills, and don't let job qualifications deter you from applying, especially for women in sales.

8. 💼 SDR roles offer growth opportunities and can lead to diverse job options within a company, but require at least a year or two of experience. An SDR role provides opportunities to develop various skills and can lead to diverse job opportunities within an organization, particularly in customer success, digital marketing, and other roles that require problem-solving and organization skills, but it typically requires at least a year or two of experience in the role.

Contents
0:00 What is an SDR or BDR?
0:19 How is SDR job performance measured?
0:39 B2B sales outreach channels
2:22 Traits of a Great Sales Development Rep
2:45 How to get an SDR job
3:45 SDR / BDR career path

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