Скачать или смотреть Productivity, Mental Health & Creative Growth: A Real Talk with Weekend Creative | The Typecast 57

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What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business.

We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal projects with client work matters, and the ways they’ve navigated creative overlap in their partnership. They share insights about their evolving relationship with social media–from posting daily to outsourcing content creation, and why they’re now leaning into a more authentic, less-is-more approach.

This conversation goes deep into mental health, redefining productivity, and resisting the pressure to perform for an algorithm constantly. We talk about the slow seasons, the changing online education landscape, and the importance of setting success metrics that prioritize freedom, creativity, and well-being. Plus, you’ll hear practical takeaways for protecting your creative energy and showing up as your truest self.

All that and more when you listen to this episode:
• How two creatives found their perfect balance of roles without a formal plan
• Why personal projects can fuel your client work
• Strategies for setting boundaries with brand vs. personal presence online
• The shifting landscape of online education for creatives
• How to approach slow seasons without losing momentum (or your mind)
• The trap of productivity-based self-worth, and how to reframe it
• Redefining success to align with lifestyle, not just revenue goals
• Practical tips for protecting mental health while running a creative business

Connect with Weekend Creative
Website: weekend-creative.com
Saturday School: saturdayschool.com
Instagram:   / weekendcreative  

Mentioned in this episode:
• The Kernference https://thekernference.com (use code TYPECAST!)
• Adam Vicarel   / adamvicarel  
• Dr. Becky   / drbeckyatgoodinside  

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About Goodtype:
Welcome to our channel! We're Katie & Ilana, two self-employed artists who find joy in sharing what we've learned about running our businesses with you! In our videos, you'll find all sorts of tips and tricks to help you turn your artistic passion into a real, sustainable biz.

CHAPTERS:
00:00 – Meet Weekend Creative (Arabela & Ellie)
00:24 – How they got started in photography & art direction
01:28 – Learning to divide roles as a duo
06:07 – First projects & realizing their strengths
07:51 – Why complementary skills make partnerships work
09:40 – Juggling priorities: client work, education & podcasting
11:15 – Knowing when to let go of projects
13:11 – The expectations game with content & audiences
13:56 – The struggle of social media for creatives
15:02 – Growing organically through consistent posting
16:43 – Falling back in love with creating content
18:07 – When content flops
19:23 – Why captions and sales language feel hard
21:14 – Outsourcing social media: lessons learned
23:05 – Balancing authenticity with growth goals
25:17 – Why being yourself is the real strategy
26:05 – The shifting online education landscape
27:19 – Client work vs. education: different dynamics
31:07 – Why personal projects reignite creativity
33:19 – Combining different styles into one vision
35:06 – Finding overlap: order in chaos
37:29 – How design and photography client work differ
38:27 – New strategies for showing up online
40:08 – No magic formula—trusting your gut
41:47 – Staying small by choice
44:01 – Building a business around lifestyle goals
46:13 – The income “success number” myth
47:29 – Why goals must be personal
48:03 – Redefining productivity for mental health
49:34 – Permission to rest in slow seasons
53:59 – Where to find Weekend Creative & Saturday School

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