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The Profit Hiding in Your Insurance Line Item: Nicolas Lares on Captive Insurance | Getting to Hell Yes

What if the insurance premiums your residents pay every month could generate profit for YOU instead of insurance carriers?

Nicolas Lares, Founder of Insur3Tech, reveals how captive insurance structures are transforming property management economics and why at least three major PM companies are already doing it.

"Renters insurance has the highest profit margin of any insurance product that exists in the entire ecosystem. If somebody is paying for insurance, odds are an insurance company is making money off of that."

🎯 IN THIS EPISODE:
→ How Captive Insurance Works: Stop letting carriers keep your underwriting profit
→ Why renters insurance is the highest-margin product in insurance (and how to capture that margin)
→ The Compounding Advantage: Small percentage differences today = massive outcomes in 20 years
→ Tax Strategy: How captives become balance sheet optimization, not just risk management
→ Resident Benefits Packages: From "junk fees" to genuine value through profit sharing
→ The Three Companies Already Running Captives: What they know that you don't
→ From Baseball to Insurance: How an athlete's mindset drives rapid iteration

💡KEY INSIGHTS:

"People who are not in insurance typically don't realize that there is an alternative to just paying a traditional insurance company. There's a vehicle where people can actually get that money back."

"The people getting into captive structures today - ten, fifteen, twenty years down the road, they're gonna have this massive cash stockpile built within the captive from all these years of underwriting profit."

"Small percentage differences at the beginning make a huge difference at the end."

📊 NICOLAS'S BACKGROUND:
• Played baseball collegiately, nearly went pro
• Got laid off from tech startup (Kaseya) during COVID
• Discovered captive insurance while insuring Amazon's logistics network
• Founded Insur3Tech to bring captive structures to property management
• Transformed resident benefits from compliance to strategic profit centers

🔥WHY THIS MATTERS:

Insurance in property management has always been treated as a necessary expense. Something you budget for, minimize if possible, and certainly don't think of as a profit center.

But that's only true if you're playing the traditional game.

Captive insurance transforms your insurance line item into:
✅ Strategic capital accumulation
✅ Tax optimization and deferral
✅ Resident incentive alignment
✅ Long-term wealth compounding

The operators who figure this out first will have a structural advantage that's almost impossible to catch.

🎙️ ABOUT GETTING TO HELL YES:

Getting to Hell Yes explores how the best operators in property management are identifying high-intent buyers, building differentiation that matters, and creating winning cultures. Hosted by Guillermo from IrisCX.

💰 THE BOTTOM LINE:

At least three major property management companies are already running captives. They've done the math. They've seen what 10, 20, 30 years of underwriting profit looks like when it flows back to owners instead of carriers.

Insurance isn't just about risk anymore. It's about profit. It's about strategic capital. It's about building wealth that compounds over generations.

🔔 SUBSCRIBE for more conversations with property management innovators who are finding profit in places everyone else treats as expenses.


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