Скачать или смотреть Appetite for Pork Report: Taste What Pork Can Do™

The tagline for this brand-new consumer campaign is "Taste What Pork Can Do™." This year is the pork checkoff's 40th anniversary, and the National Pork Board hopes to drive value and return on investment for producers and connect with younger consumers.
Senior Vice President of Market Growth Dr. David Newman talks about consumer research the National Pork Board is gathering, such as the non-negotiables for younger consumers, to use in its newest campaign during this episode of the Appetite for Pork Report.

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