Wine Business Go to Market Strategy #6: Luxury Brand Goes Mainstream | Business of Wine Video Series

Описание к видео Wine Business Go to Market Strategy #6: Luxury Brand Goes Mainstream | Business of Wine Video Series

Joe Wagner, founder of Copper Cane Wines & Provisions, discusses how Constellation took Meiomi mainstream.

This video is an extract from the 13-part The Business of Wine Video Series provided free for educational purposes by the Wine Business Institute in the School of Business and Economics at Sonoma State University.

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