Скачать или смотреть Cracking the Indian Market: How Global Businesses Can Sell Successfully Here

India is emerging as one of the most dynamic consumer markets in the world, attracting businesses from every corner of the globe. But expanding here means understanding consumer behavior, navigating regulations, and offering local payment methods, instead of relying only on cards.

That’s why Mayank Juneja, our Architect, and Saurabh Singhal, our Group Product Manager, discuss the opportunities and challenges of selling in India, and how we, at Cashfree Payments, are enabling international businesses to onboard quickly, collect in INR, and settle seamlessly in 140+ currencies through our cross-border payments stack. 🌏🚀

Here’s what they unpack:

⏩ How India’s internet and UPI revolution shaped today’s market
⏩ Why consumer spending is shifting toward SaaS, AI tools, and digital content
⏩ Common pitfalls of relying only on cards for international payments
⏩ How local payment options like UPI can lift conversions by 20–25%
⏩ How Cashfree Payments’ cross-border stack supports fast, compliant expansion

Subscribe to our channel and stay tuned as we continue exploring what it takes to scale in India and beyond. 💡