The $40million Camera Of The Future That FLOPPED!

This camera was set to revolutionise the world of photography, but even with $40million worth of investment and a big media buzz, the Lytro Illum was a huge failure. So, where did they go wrong and why was it just so revolutionary?

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⏳ TIME STAMPS ⏳
Intro - @0:00
Photography Revolution - @0:32
The Design - @2:01
How Does It Work? - @5:21
Living Pictures - @6:29
Why Did It Fail? - @7:44

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⚠ PLEASE NOTE ⚠

All of the opinions expressed in this video are my own based on my personal experience whilst using the equipment/software featured. Whilst some videos may include paid sponsorship, I never allow manufactuers to dictate what I can or can't say about their product(s). Their money helps to cover the cost of video production, it does NOT buy my opinion.
My videos are designed to be both informative and entertaining and are made to the best of my abilities. I am only human so I do occationally make mistakes, and whilst corrections are always welcomed in the comments, please be polite and courteous and refrain from being a total cockwomble. 👍

#lytro #lightfieldcamera #photography