Display unique content for different Shopify markets

Have you ever wished you could display different content to your website visitors based on their geographic location? Well, last month in their Summer 2023 Editions event, Shopify announced some pretty impressive platform updates that allow you to do exactly that! You can now display unique content, like announcement bars, slideshows, and even product page layouts based on the geographic location of your customers, directly from your Theme Editor! No third-party apps or custom coding 🔥

This is an impressive new feature for Shopify merchants selling internationally, so we wanted to take a few minutes to show you where to find it as well as some creative ways to put it to use in your Fluorescent theme.

Timestamps:

0:00 - Intro
0:40 - What are Contexts
0:53 - Add new Markets in your Shopify admin
1:12 - Using the Default context
1:25 - Setting up a unique announcement bar
2:45 - Display different featured collections based on markets
4:15 - Design a unique PDP based on markets where shipping is not available
5:15 - How to get support on this feature
5:32 - Outro

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Important links

You can find additional information about how to adapt your theme for specific markets on Shopify, as well as access support for the feature here: https://link.fluorescent.co/contexts

Check out all the incredible announcements from Shopify Editions: https://www.shopify.com/editions/summ...