Скачать или смотреть Animated video produced by the Fullframe Creative Agency for ICMC - Part 3

This is part 3 of this series mandated by the the ICMC. The International Catholic Migration Commission has been a client of Fullframe’s for years now. When they approached us to do this series on their various activities in migration and helping refugees, we gladly jumped in with both feet. They provided solid, very tight scripts and we worked well together to create compelling little cartoons that get to the point, but also attempt to convey feeling, empathy on a subject that everyone should be concerned about.
At Fullframe, we often say that animation speaks to the adult through the child. What’s that supposed to mean, you ask? It means that as soon as we see animation, our minds kick up all sorts of associations and memories linked to our childhood, when the world was simple, colorful and Playmobile or Lego was the hero of the day. Animated settings and figures throw us back to a time when life was much more carefree, and, importantly, to a time when we were far more open to a lot of things, less partial, less jaded. In other words, to a time when we were much more receptive and hopeful.
This instantly predisposes us to pay attention, to tune in because, as we did as children, we anticipate something interesting to arise, something entertaining, new, exciting. That’s the cartoon trigger. It's inherently positive, and once pulled, it pulls in the adult mind, that then more readily pays attention to the content delivered, even if that content is anything but childlike.
We’re glad and proud to present this series now, of which this is the third installment.